Do you know people that talk to themselves a lot? Perhaps you are one of them? I know my kids ask me all the time who I'm talking to and I have to laugh because I tend to run through my to-do list out loud a lot during the day. Things like "Oh yeah! I have to do such and such" are heard often as I run through my day.
Well that leads me to my next question, do you talk to yourself on Social Media? On your blog? On YouTube? If you are not getting the engagement on your online communications, it might be time to revisit what you are saying.
Let's face it, everyone and their brother have become bloggers now. There are over 70 Million Blogs on the internet now. So that means there are a lot of people talking…and not so many listening. WordPress has made it easy for anyone to run a website and market their businesses.
The reality is that now, more than ever, you have to engage in a meaningful and unique way. If you are not a great writer, it might be time to invest in a copywriting class or improve your presentation skills on video. But more than anything, you want to make sure you are reaching out to people and building a relationship.
It isn't enough any more to slap a bunch of tweets into your HootSuite account and let them run. If you are announcing all of the time, people will just stop reading what you have to say.
I believe Facebook, Twitter, and Pinterest especially have to go back to being relationship connection tools they began as rather than that eternal newsfeed about what products you are using and what you are eating today. Remember when you first started using MySpace or Facebook? Were you taking half naked photos of yourself and announcing what shake you drank? My guess is no – you weren't.
There are times I really think about those early days – especially when MySpace was the big thing. It was so much fun! We engaged with people about their interests and jokes…and there was really not a lot of spamming. People connected with people they really knew IRL (in real life). I'm going to go out on a limb here and say that we need to regress a lot and approach our social media relationships much more personally going forward. There is just too much noise out there.
So how about you? Are you talking to yourself? Try taking a step back and engaging people one to one on social media. Build those relationships first. Care first. Give first. Listen first.
That my friends, is how to build an audience of loyal customers.
Free Online Marketing Training
FREE Course that will show you everything you need to get your business up and running online!